As we work through this list of seven defining moments in the sermon, we have so far thought only about the unseen preparation of all involved and the first impressions before the sermon really starts.  Now let’s consider two that are part of the introduction to the message:

3. The motivation to listen – Most sermons will have the same elements: a beginning, a middle, an end, a Bible passage explained and applied, and some illustrative material to help communicate.  Now, all of these standard elements can be better or worse.  But they tend to be present.  However, the motivation to listen is by no means guaranteed.  It is not guaranteed from the listener’s side, and it is not guaranteed in the details of the sermon.  How could it be missed?  Easily.  Too many preachers assume that their listeners are interested in Elijah’s encounter with a widow or Paul’s answer to the church’s question.  And too many introductions offer something less than motivation. 

We can easily settle for familiarity or interest.  Familiarity introductions are the ones that refer to something we all experience – you know, going upstairs and forgetting what you went up to get.  Everyone smiles and relaxes a bit.  Then, the message continues as if that connection is enough.  Or interest introductions are the ones that raise eyebrows with an interesting tidbit – you know, that it is impossible to lick your own elbow.  Some knew that, some didn’t, some try it, etc.  And the message moves on.  Familiarity introductions and interesting introductions are probably better than just launching into 1 Kings 19 and its background, but better by far would be an introduction that makes listeners want to hear what is coming. 

Inasmuch as you are able, motivate listeners to listen.  Robinson used to talk about surfacing a need in your listeners that the passage would then be able to address.  Use your introduction to grab their attention, convince them that they need what this passage is going to show them, and win their hearts to be open to you as you lead them into the passage.

4. The overview – At the end of the introduction, it is easy to skip the overview.  Generally, you should not skip it.  Give people a sense of the shape of the message.  We are going to see the problem described, and then the solution.  Or Paul gives three truths that we will look at together.  Or the passage comes to us in two chunks, verses 1-5 and verses 6-9.  Or we will see the transformation we need is coming, the triumph over death is certain, and the therefore that changes how we live – the transformation, the triumph, and the therefore.  The overview can be detailed or a very high-level glimpse, but if it is missing, the listeners are slightly in the dark as to where the message is headed.  If your message is an inductive shape, then make sure the question that is going to be answered is clear: what is the critical ingredient that we need if we are to have a ministry like the master?

Feel free to comment about introductions – what works well?  What do you hear that doesn’t connect or help the listener?  Introductions are critical to the effectiveness of a sermon.  Next time, we will look at two more defining moments in the sermon.