I remember hearing Billy Graham preaching during Mission England in 1984/85. As a boy I sat on the terraces of the stadium and heard his voice ring out with clarity, urgency and sincerity. A few years later technology allowed LiveLink – I remember sitting in a large tent and watching him preach on the screen, and then several friends going forward to trust in Christ for salvation. His book on Angels was the first Christian book to ignite a love for reading in me. A few years later as a student I listened to a cassette of him preaching as I drove into university each day. I lived at the tail end of Billy Graham’s ministry, but I am a grateful recipient of it nevertheless
As preachers in a new century, what can we learn from Billy Graham as we reflect on his life and ministry? Here are a few lessons, please do add more:
1. Preach Christ. Billy Graham gradually developed a very significant platform in society. He had access to Presidents, and yet that never swayed him into preaching politics. He was known across the globe, and yet that never stirred him into promoting himself. He preached Christ.
2. Personal Integrity. Billy Graham would have been a colossal scalp for the enemy to take. It would have been a huge media frenzy. It never happened. He is a lesson to us all on the power of personal integrity in ministry. He made choices regarding money, and especially personal purity, that many would scoff at today. But we should thank God for men who make it to the finish line.
3. Profound Conviction. Billy Graham believed what he preached, and so listeners felt the force of his message. The direct manner of his communication left listeners without any doubt that he wanted them to hear him and act on what he said. This conviction was not a performance, it was forged in the crucible of prayer and a personal walk with Christ.
4. Pioneering Innovation. Billy Graham was willing to embrace transport and technological developments to preach Christ. When others felt constrained by tradition, he was willing to travel further and press into the use of newspaper columns, network radio, television, satellite broadcast and so on. What he did may look antiquated now, but he was radical then.
5. Proclamation Ministry. Billy Graham proclaimed a message. He was a herald. There is certainly a need for those who can debate or engage in high level apologetics. There is a place for various approaches to evangelism and ministry. Billy Graham heralded the gospel. “The Bible says…” may sound quaint to some, but it rang crystal clear in many hearts. He knew that God would use the proclaimed Word.
6. Preach Simply. Billy Graham preached so that ordinary people could understand what he was saying and relate to it. He avoided complicated terminology. He didn’t show off his learning. He kept the vocabulary and the sermonic structure simple. He would build rapport, show that something is not right (sin), and then announce the hope to be found in Jesus, inviting response.
7. Pathos Targeted. Billy Graham knew that the Gospel had to be proclaimed to the heart. He knew people feel empty, they feel lonely, they feel guilty and they feel afraid of death. He did not harangue his listeners with duty, but proclaimed the message with deep compassion.
8. Prayer Integral. Billy Graham knew that for lives to be transformed it would need to be the work of the Holy Spirit. Thus, he was a man of prayer. His ministry was bathed in prayer. We might say his impact can only be explained by prayer. Copying Billy Graham’s intonation or gestures, using his illustrations, replicating his urgency, and even plagiarizing his sermons will not bring significant fruit. Copying his prayer life might.
He preached in person to over 210 million people through his ministry. I suspect none of us will come close to that. But we would do well to seek to emulate a life lived with utmost integrity, gracious humility, profound simplicity – and may we also proclaim the Gospel of Jesus Christ to an ever-needy world.