Great preaching always involves the “effective execution of elementary ideas.” (Attributed to Eugene Emerson Jennings)
It is tempting to give attention in preaching to the clever and intricate subtleties of the art and craft of preaching, but subtleties work best when built on a foundation of good solid basics. A clearly derived and cleanly defined Biblical idea. A definite and specific purpose. A logical and orderly structure. Good pastoral relevance. Effective introduction. A clean finish. Most, if not all preachers would preach their next sermon more effectively if they would focus on the basics.