This is the middle post in a series of three on Big Idea preaching. Specifically, I’ve been struck by how many people recommend Haddon Robinson’s book, yet seem to not have grasped what it teaches. I understand that they are impressed by the well written chapters dealing with various elements of sermon preparation and delivery (I was impressed first time through), but the powerful notion of the Big Idea is not instantly grasped (took me a while!) So yesterday we thought about The Big Idea being about communication. But more than that . . .
Homiletics
Shop Window Evangelistic Preaching
Following on from yesterday’s post about making church accessible for non-regulars, I have been pondering what I perceive to be a short-sighted approach to evangelism.
I grew up in a church tradition that had a “gospel service” every Sunday evening. This was probably a vibrant and dynamic approach decades ago, but by the time I was there it had become somewhat bizarre. A weekly presentation of the gospel to mostly saved folks, with almost no fruit to speak of.
In various forms, we often seem to fall into this idea that if non-Christians are present, then the sermon has to be primarily or even exclusively a gospel presentation and call for response. I know some will argue that every sermon should be that, but hear me out. Every sermon should be good news, but not every sermon has to be exclusively aimed at converting souls.
I see the value in shop window preaching, for want of a much more appropriate label. This is where we preach to Christians for their edification, but alert to the fact that non-Christians may be looking in. It seems to me that sometimes non-Christians only ever hear one message until they make some sort of commitment, and then they get hit with this whole array of discipleship and spiritual growth and church life and sanctification and so on and so on. Why not let them see Christianity in action in our preaching?
I think this kind of exposure to Christians being Christians can be highly effective evangelistically. Furthermore it means that church can be church rather than evangelistic crusade every single week, yet at the same time be effective in evangelism. My desire is to make every Sunday morning accessible to believers and visitors alike, and sometimes to be more directly targeted at the visitors.
Something to ponder as we head into another year of church ministry.
The Weeks After Guest Events
I am always encouraged to be around churches that put a lot of effort into guest events, or services where non-regulars are likely to be in attendance. Let me encourage you to let that energy move further through the Sunday schedule:
1. Recognizing that certain Sundays are key Sundays. I know of some churches that press on with series without any concern for what Sunday it is. You may value the next installment of that Old Testament epic, but I suspect the friends, neighbours and family visitors won’t though when it is the Sunday before Christmas (in fact, your people probably won’t invite them!) So recognize that some Sundays are key Sundays – Christmas, easter, Mother’s day perhaps, other holidays that may be big in your part of the church world.
2. Put your best foot forward on key Sundays. I know of some churches that think it is a good idea to use once-a-year speakers on these stand alone days since they will have months to prepare and won’t need to coordinate with a series. Oops. Extra visitors coming in seems like the time to put forward the best speakers, best music, etc.
3. Don’t lose your gains by not thinking of the subsequent Sundays. What if some visitors come and really enjoy the welcome, the interaction, the service, the teaching. And then they come back the next week and it is, well, it isn’t accessible and warm anymore? Seems like you will have only achieved the inoculation of more people to hinder their return. Think about the weeks after guest services and how they can also be accessible, warm, etc.
4. Why not have a consistency so you win the trust of the inviters? It is worth thinking about whether every Sunday morning could be accessible and warm for first-time visitors. This way you will not miss golden opportunities when folks come to church for the first time, and you will build the confidence of the people in the church (how many are harangued about bringing folks, but will never budge because they don’t trust the church to handle their friends and neighbours properly?)
Christmas Wonder
I imagine a lot of Christmas messages were preached yesterday, but I’ll post on it today anyway. I preached from Luke 2 in the morning and from Matthew 1 in the evening – what a delight to explain the significance of Christ’s coming to earth to a lot of visitors! Let’s pray for the influx of non-regulars to be more than a temporary boost to numbers this year.
Today I’m linking to my post over on the Cor Deo site – Heading Home for Christmas. Please click here to read the post . . .
(And if you comment you also have a chance of winning one of three copies of A Praying Life – see this link for details.)
7 Dangers of Fanciful Interpretations
Fanciful interpretations get great feedback, but they do great damage. Fanciful interpretations get some people very excited, but those who know their Bibles, or have been to Bible school tend to look glum in the midst of the hysteria. Is this because all who have training are killjoys? Or is it perhaps because they see through the hype like a parent watching children getting excited about excessive amounts of sugar?
You can usually spot the indications of fanciful interpretation. One big red flag is when people are saying, “I would never have got that from that passage, wow!” Or even, “That was so rich, deep, original, (you choose the description)!”
But if people are so obviously blessed and encouraged, what is wrong with it? Let me offer seven problems with fanciful interpretation:
1. Fanciful interpretation teaches listeners bad Bible study. You may have convinced yourself that that particular reference to a boat has a deeper meaning relating to postmodernism, or that the name of the valley is an anagram of a suburb of Manchester, or whatever. But let’s say, for argument’s sake, that your clever interpretation doesn’t seem to do any harm and is motivating for the listeners on a spiritual level (perhaps a spiritual theology of David’s brothers’ names, or the significance of a geographical feature for the Christian life). Surely no harm is done? It is if the listeners then copy your way of handling Scripture and come up with an application you find objectionable (the cults do this all the time).
2. Fanciful interpretation offers nutritionally empty fare. Perhaps you’ve come across the notion of empty calories? Something made with highly processed sugar and white flour and unnatural ingredients. These things tend to taste good (temporarily), but have no nutritional value. In fact, over time and in excess, they can do great harm to you. The same is true of overly sweet, overly processed Bible fancies that stir excitement but offer no nutritional value.
3. Fanciful interpretation may cause listeners to give up on their Bibles. After all, if they can’t see how you got there, maybe instead of copying your approach, perhaps they’ll just feel inadequate and give up on their Bibles. They may look forward to hearing you again (which is the motivation for some speakers), but their Bibles will gain dust in the meantime.
The rest of the list tomorrow . . .




















Over the past few years I’ve come across quite a number of people who talk about preaching and recommend Haddon Robinson’s book, but don’t really understand Robinson’s teaching on the subject. It seems that some people are impressed with aspects of the book, Biblical Preaching, but don’t really grasp some of the core teaching of it. In particular, the nature and power of the Big Idea in preaching. Today I’d like to focus on communication, but will continue the series tomorrow in respect to biblical studies, then finish with a focus on the Spirit of God. Do we really get the Big Idea?