Sometimes the points in a message can be given in any order.  Sometimes order matters.

1. When wrong order of content loses listeners

I remember Don Sunukjian explaining how in preaching, because we increase the time taken to explain the elements of a sentence, we sometimes need to reverse the order.  For example, I can say “Let’s go to the store, to buy some dog food, because Rusty is hungry.”  The hearer can hold on to the first two pieces of information while awaiting the reason behind it all.  But if I “preach” that sentence and expand each element, then the order has to be reversed.

“Let’s go to the store.  By store I don’t mean a place where things are kept, so much as a place where things are kept in order for visitors to peruse and purchase.  Now in contemporary society there are many different kinds of store – from the convenience store to the supermarket to the wholesaler to the Swedish furniture warehouse.  Each serves its own purpose, and while some may be controversial when they open in an area . . . ” etc.

To go from extended explanation of stores to an extended explanation of foods, and foods prepared for canine pets in particular, would be overwhelming and irrelevant if listeners didn’t know already that your pet dog Rusty needed food.

Sometimes order of content matters.

2. When wrong order of content changes the message.

In simple terms it is easy to preach the result of salvation first and communicate that salvation is by good works.

It is easily done.  For example, we assume a starting point, then state what is really point two, but it comes across as point one.  So, if we are captivated by a love relationship with Christ (point 1), then our priorities will reflect that and our behavior will be changed (point 2), and consequently our lives will be lived in the blessing of the “shalom” that comes from ordering our lives according to the orders of the God of order (point 3, to inadvertently quote a Stuart Briscoe message I heard twenty years ago.)  So easily we presume point 1 and instead preach points 2 then 3, which leads to preaching legalism rather than the gospel.

I’ll leave it there for now, but next time you structure a message, think through whether the order matters, and whether you have the correct order.