Subtitle: Using Journalistic Techniques to Add Impact
Both authors are journalistic editors (Christianity Today and PreachingToday.com respectively). Both are also preachers. They wrote this book to show how the skills of journalism can help the effectiveness of preaching.
The book is short, but a worthwhile read. A dozen brief chapters deal with the following subjects: the motivation of effective communication, creativity, introductions, sermon structure, illustration, story telling, language style, and conclusions. The goal in journalism is effective and captivating communication. What preacher does not desire to be effective and captivating?
As the foreword suggests, this book might only take a couple of hours to read, but there is potentially a lifetime of benefit.