There is one of you, and lots of them. So in your desire to be relevant to as many listeners as possible, perhaps you tend to speak in general terms. Don’t.
Remember that generalities are as gripping as generic goods in a grocery store. Specifics sizzle. When you describe a Biblical scene, or an applicational situation, or an illustration, be as specific as possible. When you are specific, then listeners will be able to see, feel and experience. Do it well and your sermon will sizzle.
Galli and Larson, in Preaching that Connects, agree, “Being specific means saying Luger, rather than weapon; ’89 Taurus, rather than vehicle; adultery rather than sin; the nails through Christ’s palms, rather than Christ’s sufferings; Bob, the 45-year-old, overweight Chicago detective with the scar on the back of his hand, rather than officer.” (Obviously, be specific in the cultural language of your listeners.)
Like generic own label products in the supermarket – generalities are easy to find, they cost us little and they do a job. But they are bland and uninspiring. If a sermon was a meal you took many hours to prepare, you would want it to sizzle. Be specific.
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