Message Introductions

Five Major Failings

/ Peter Mead / 3 Comments

I thought I’d share this list of five major failings of many preachers, according to the book that I am currently enjoying:

“1. Multiplitus – Using too many points until the sermon becomes a starburst that dazzles rather than communicates.”

Well put.  When we try to preach more than one point, we quickly move from communication to fireworks.

“2. Elephantine Introductions – Huge ten or even fifteen minute introductions that contain the guiding imagery to control the rest of the sermon.  Trouble is that the imagery is either tiresome, prosaic, or just misleading.”

I’ve been accused of this at times, sometimes with justification.  I suppose that not having the entire reading up front can sometimes confuse people somehow searching for the end of the introduction.  Nonetheless, the last line is especially important – tiresome, prosaic, or just misleading.  We need to be careful with our introductions.  Essentially we need to “meet the people” and then “motivate them to listen” and without further ado, “move into the message/passage.”  (I don’t know why I used quotation marks there, the ‘meet, motivate and move’ alliterative language is my own – until someone publishes it first.)

Ok, tomorrow I’ll share the other three major failings according to this writer, along with my own comments.

Make Two Key Times Count

/ Peter Mead / 1 Comment

I just saw a chart showing that there are two key times in any presentation.  I’ll describe the chart for you.  On the vertical axis, from 0 to 100%, is the scale of attention and retention.  On the horizontal axis, it reads “beginning … middle … end.”  The chart consists of a U-shaped curve.  Attention/retention are highest at the beginning and the end, but dip significantly in the middle.

This poses some concern for me as a preacher.  If this is true, then we need to consider whether we’ve packed the best meat in the middle of the sermon.  Surely we wouldn’t want to give a “meat sandwich” of a sermon if our listeners miss significant amounts of good meat, but take in all the white bread at the start and finish?  Perhaps we need to give more attention to the bread of the sandwich.  Too many sermons are fine steak in the middle of dry cheap white sliced bread.  We need to give more time to preparing our intros and conclusions (so the bread is a higher quality homebaked wholemeal something or other).

Ok, enough of the sandwich analogy, I’m starting to get distracted by my own hunger.  When we preach, let’s think carefully about how to maximize the value of our introduction – not just grabbing attention and building rapport, but also raising need for what is to follow and moving powerfully into the message in order to protect against an excessive dip in attention and focus.

Let’s think carefully about how to make the most of our conclusion – not just fizzling to a faded flop of a finish, but finishing strong, driving home the main idea, encouraging application of it and stopping with purpose.

If attention and retention are highest at the beginning and end of a message, let’s make these two key times count.

(If you want to see the chart and the suggestions given in that post, just click here.)