Message Conclusions

Don’t Dilute By Distraction – Part 2

/ Peter Mead / 1 Comment

In the closing stages of a message, the last leg of the journey, it is easy to lose the focus and momentum of a message.  Yesterday I raised the issue of introducing other texts, which can (not always, but often) dilute the force of the ending of a message.  Here’s another:

Don’t dilute by adding unnecessary new images. After twenty or thirty minutes where the overarching image has been the tender care of a mother for her child, the preacher decides to throw another image into the mix in the closing moments – perhaps the care of a shepherd for the lambs, or a coach for his team, or whatever.  Often a new image, a new illustration, a new set of vocabulary, when introduced in the final leg of a sermon will undermine the strength of what has gone before, or totally overwhelm the message (such as a moving story that is so powerful it makes every other element of the message, including the Bible, mere introduction).  Again, it is not always true.  Sometimes a pithy anecdote, a moving illustration, a well turned phrase, may serve to close a message well…but only sometimes…and not a very big sometimes either.

The final thrust of a message is a critical leg of the journey.  It’s the time to consolidate, not dilute.  A time to pull elements together and drive them home, not add new information that shatters the unity of the whole.

Don’t Dilute By Distraction

/ Peter Mead / Leave a comment

Just a quick thought relating to the concluding movement of a message. This includes the conclusion, but might also bring in the final movement or point of the message. During the final thrust, the crescendo of the message, do not dilute the focus of listeners. It is so easy to unnecessarily add new elements to a message at a time when the need is not variation, nor interest, but focus. For instance:

Don’t dilute by adding distracting texts. It’s so tempting to refer to another verse somewhere or other in the Bible. Often, not always, but often, this is a distraction rather than a help. Evaluate carefully before redirecting the gaze of the listeners to a passage, to wording, to a story, to a psalm, to anything that has not been the primary focus of the message. You may mention one verse, but their minds may blossom out in all sorts of bunny trails, or at the very least, the new information may dilute their focus. Be wary of adding texts in this final leg of the journey. (Sometimes a specific text, painstakingly chosen, and carefully used, may serve to close a message well…but only sometimes…a small sometimes.)

Tomorrow I will bring up another source of distraction that can dilute the end of a message.

Make Two Key Times Count

/ Peter Mead / 1 Comment

I just saw a chart showing that there are two key times in any presentation.  I’ll describe the chart for you.  On the vertical axis, from 0 to 100%, is the scale of attention and retention.  On the horizontal axis, it reads “beginning … middle … end.”  The chart consists of a U-shaped curve.  Attention/retention are highest at the beginning and the end, but dip significantly in the middle.

This poses some concern for me as a preacher.  If this is true, then we need to consider whether we’ve packed the best meat in the middle of the sermon.  Surely we wouldn’t want to give a “meat sandwich” of a sermon if our listeners miss significant amounts of good meat, but take in all the white bread at the start and finish?  Perhaps we need to give more attention to the bread of the sandwich.  Too many sermons are fine steak in the middle of dry cheap white sliced bread.  We need to give more time to preparing our intros and conclusions (so the bread is a higher quality homebaked wholemeal something or other).

Ok, enough of the sandwich analogy, I’m starting to get distracted by my own hunger.  When we preach, let’s think carefully about how to maximize the value of our introduction – not just grabbing attention and building rapport, but also raising need for what is to follow and moving powerfully into the message in order to protect against an excessive dip in attention and focus.

Let’s think carefully about how to make the most of our conclusion – not just fizzling to a faded flop of a finish, but finishing strong, driving home the main idea, encouraging application of it and stopping with purpose.

If attention and retention are highest at the beginning and end of a message, let’s make these two key times count.

(If you want to see the chart and the suggestions given in that post, just click here.)