Stage 8 – Message Detail

Farms and Financial Institutions

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We know it is important to preach to the people before us.  This means being aware of the culture, but more than that, being aware of their culture.  Within just a few miles of each other you can have four churches, all of the same size and same denomination, maybe even the same age mix, but still be very different churches.

One is in a town centre, where the rot has set in and life is tough.  The people still living in the area are poor and perhaps feeling stuck.  Social issues are at the forefront of peoples’ thoughts because they see it with their own eyes each day, or experience the needs themselves.

Another is in the suburbs of that same town.  The area may be more affluent, although not every suburb is rich-ville.  People live in one place and work in another.  Their jobs are different, their experiences are different, their lives are different than the other church.  Fast paced life under the veneer of relaxed comfort.

Just a couple of miles out of town is a country church.  Perhaps the people are mostly agrarian.  This could mean greater affluence, or it could mean the constant struggle to survive when dictates from on high (i.e. government) undermine all they do.  Life is lived at a different pace.  The suburbs and the town centre, just a few miles away, are a long way culturally.

Three churches, perhaps similar in numbers, beliefs and denominational labels.  But very different people.  As a preacher you want to know your people – farm illustrations don’t work so well for those that rush into town to work in the financial institutions.

But I said there are four churches.  What is the fourth?  Well, this is where it gets complicated for many of us.  You can take any one of the three above and add a commuter dimension.  What if you preach in the inner city, but your people travel in from the suburbs?  What if it is a suburban church, but half your congregation commute from out of town?  Commuter churches are a reality for many of us – a complicating reality that as preachers we have to think through carefully.  I suppose it all comes down to knowing your church – not just knowing what it is, or even where it is, but specifically who it is that sits there when you preach.

A Shalom Preacher?

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Are you a stressed preacher? Many seem to be. I know I can fall into that too. The weight of forthcoming ministry commitments always linger in the mind. Interruptions of ordinary and extraordinary circumstances add pressure as deadlines loom. There is a weight to bear as you seek to stand with those under your care. Ministry is hard work. The enemy makes it harder. And we become stressed. Add to this the culture in which we live, a fast-paced not-enough-hours-in-the-day culture. In her book, Time Peace: Living Here and Now with a Timeless God, Ellen Vaughn writes, “”If adrenaline flows in response to a chronic state of stress–rather than being on reserve for emergencies–it’s like revving a car engine to a hundred miles per hour, then leaving it to idle at that speed.” (Page 69)

Answers to this phenomena tend to sound trite. Rest more. Exercise some. Spend more time with God. Cast your cares on Him. Commit to less. Guard your schedule. Establish better boundaries. All of these are part of the answer, but none are the whole answer. How would you rate your stress in ministry? What could you do to live out the ordered “shalom” of our God of order, the One Who is not stressed? Stuart Briscoe once preached that when we live our lives according to the orders of the God of order, we will have peace (shalom). Do you preach Shalom? Ok, but do you live it too?

Stage 8 – Message Details: Conclusions

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Haddon Robinson’s teaching and example always lurk in the back of my mind when it comes to conclusions. His teaching? “You can recover from a bad intro, but not from a bad conclusion.” His example? A consistent nailing of that last poignant and powerful line. Conclusions are easy – get to where you are going, review the journey briefly, encourage application of the idea and stop. But conclusions are hard – they are hard to give enough time for in preparation, they are hard to not modify and over-extend while preaching, they are hard to do well. The key is planning. First, plan to have enough time after preparing everything else in the message so that you can prepare the conclusion fully. Second, use that time and keep up the motivation in order to plan an effective conclusion. Third, generally stick to the conclusion you had planned when preaching, many extra thoughts become unnecessary extensions to a journey. Too many extensions will make the flight of the message uncomfortable and people will be reaching for the folded paper back in the pew in front of them!

Previously on this site – To put it simple, when you get to the end, stop. This is important, but you’ve got to know where you are going! Like flying a plane, your passengers value very highly your skill in landing the bird). The last line, as Haddon Robinson usually exemplifies is critical, so don’t miss that opportunity (although there are some opportunities to be missed). The main thing is to not short change the conclusion.

Stage 8 – Message Details: Introductions

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First impressions matter. In the first moments of a message, listeners are making numerous decisions about the speaker. Some of those are conscious, many subconscious. Is this worth listening to, can I trust this person, does this person know where they are going, is this going to be relevant to my life, etc. So once the message is mostly prepared, it is time to work on a compelling introduction. Robinson succinctly puts it like this, “the test of a good introduction is whether they want you to carry on once it’s done.” Many speakers tend to ease into their message, rather than having a strong and decisive start. Work invested in the introduction will pay off throughout the message. It may be only a few brief minutes of the whole, but these are critical minutes.

Previously – There have been numerous posts on introductions. Here I will point back to a few. Recently we saw the importance of starting strong, but not until you’ve paused purposefully to gain attention. While it is good to start strong, you don’t want to overpromise in the intro. Way back at the start of this site’s history, we had two posts covering the essentials of an intro – the essential ingredients and the focus of the intro. Once the basics are grasped, there are ways to move beyond default, always remembering that some things are best omitted. Finally, Don Sunukjian’s explanation of an effective intro is well worth a review, even if you don’t accept it is the only way – see here.

45,000 Great Preaching Illustrations

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There are numerous books available that promise to help turn tedious sermons into sizzling and vibrant power-sermons.  You simply look up your theme and then choose one of the collected illustrations, like sprinkling seasoning on a bland dish of food.  These tools can be helpful, but I’d like to point you to the best one of all – 45,000 Great Preaching Illustrations.  This is not available in print, nor on a website.  In fact, you already have it.  Using it will help your messages sizzle with seasoning, rumble with relevance and be energized by engaging with your listeners’ lives.  45,000 Great Preaching Illustrations are before your eyes every day – it is normal life.

Here is a simplified list of sources for illustrations, and the order is deliberate:

1. From the experience of both speaker and listener. This is the place to start.  You know what it is like, so you can describe it well.  They know what it is like, so they can see the image form in their minds.  Highly relevant, excellent source of illustrations (even if it seems mundane – such as getting in the shortest line at the store, and being there the longest!)

2. From the experience of the listener, but learned by you. Perhaps you don’t work in an office with non-believers, but you learn about it and draw illustrations of relevance from there.  If you learn well, then the image will form for the listener and you will seem like a relevant speaker.

3. From your experience, but learned by the listener. You can convey these personal experiences well, but you have to educate in order for them to communicate.  These take more time and will feel less relevant to the listener.  With appropriate vulnerability, these can be worth using for the connection it creates between you (even if the experience is slightly foreign to them).

4. From neither your experience, nor theirs. The pithy anecdote from some character in history, or the “canned” story from your bookshelf.  These often feel canned because they are canned.  If you use one of these, make sure the character in question has some appeal to your listeners, and be sure to look for other ways to be relevant.  The 1500’s or 1700’s may be interesting to some, but it is relevant to none.

Remember, the best illustrations come not from obscure anecdotes or historical mythology, but from the everyday experience of your listeners, so learn to be an observer of normal life – this will help you to touch down in their world as much as possible in your preaching.

Stage 8 – Message Details: Illustrations / Support Materials

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I’ll take another couple of posts to focus on introductions and conclusions, but first, it’s time to focus on support material. Robinson calls this stage “fleshing out the skeleton.” You know why you are preaching (stage 5), what your main idea is (stage 6) and what your strategy or structure is (stage 7). Then it is time to carefully plan where to add support material. Where do people need clarification on your explanation? Where might your message be improved by touching down in today’s world? It is important to include illustrative material so that the message does not degenerate into a poor lecture. But merely sprinkling illustrations is not a wise approach. Illustrations, or as I prefer to call them, support material or applications (note correction here), should be planned carefully and evaluated to the same extent as every other element in the message. If they do not support the main idea and help the message to progress, then cut and find a better alternative. Remember, the best illustrations come not from obscure anecdotes or historical mythology, but from the everyday experience of your listeners, so learn to be an observer of normal life – this will help you to touch down in their world as much as possible in your preaching.

Previously – It is critical to remember that illustrations are servants, not masters in the sermon. Try to make your illustrations relevant, and banish boredom from your preaching. There can be great variety in your illustrating (see also part 2), and often you can find illustration images right in the text. The keys to effective illustration use include concrete language and taking enough time (see here too). One option that may need too much time is the use of movie clips (see also part 2). It is important to be pastorally careful (part 2). Don’t forget the power of humor, make your sermon sizzle and maybe even illustrate without illustrations.

The Very Words of God

/ Peter Mead / 1 Comment

Monday’s a good time to pause for thought.  Perhaps you preached yesterday.  Perhaps you’re preaching again next Sunday.  Let’s always remember that God, in His grace, has given gifts to every believer.  To some of us He has given “speaking” gifts.  In 1Peter 4:10-11, Peter urges everyone to invest their lives in each other through the gifts they’ve been given.  Some gifts are “up-front” while others are “behind the scenes” – my understanding of the two terms he uses, “speaking” and “serving.”  None of us have a right to boast in our gift, but all of us have a responsibility.

We have a responsibility to study God’s Word to the very best of our ability, wrestling with the text and allowing the text to wrestle with us.  Thus the first half of the sermon preparation process is so important.  Then, with the humble confidence that we have something to share from God’s Word, then we move on to the second half of the process – formulating the sermon.  The whole process really matters.  The church is a community that may currently or soon be called on to suffer for their faith.  One critical resource for enduring such struggle is the earnest love for one another within the community of believers, and one example of such love is the effective stewardship of our spiritual gifting.  After all, when we speak, we are to speak as one who speaks the very words of God!

Set Off With Strength

/ Peter Mead / 1 Comment

Once you have your message mostly prepared and you begin to focus on your beginning, craft carefully.  It is worth setting off with strength into your message, it is worth beginning with a bang.  That first sentence should command attention and usually set the direction of the message.

Too many of us ease into a message.  It is tempting to take time with introductory humor or nice opening remarks.  “Nice” is not a great compliment, more a vanilla description.  Inexperienced speakers, in any context, tend to begin with a variation on “thank you for this opportunity” or “it gives me pleasure to address . . . ” or similar.  Dull.  Wasteful of these key moments.  Don’t.

I would make two suggestions, depending on context:

If you are in your own culture, begin with a bang. If you have some type of compliment or praise for the listeners, interject it later in the message where it will feel genuine rather than trite.  Give the impression that you intend to waste no time, but rather have something important to share.

If you are visiting another culture, provide a purposeful adjustment phase. I find it is helpful when speaking in a foreign context to begin with a few brief comments expressing my appreciation of their welcome, the heat in comparison to my cold country, or whatever.  I don’t want to undermine my message by beginning with excessive power that might suggest a foreign arrogance.  Neither do I want them to miss the important opening statements as they adjust to my accent.  This introductory phase is limited, purposeful and carefully designed.

The opening sentence of a sermon is critical.  Prepare it carefully, polish it purposefully and practice it repeatedly.

Don’t Jump Right In

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The first moments of a spoken message are critical.  In the first moments your listeners will make a lot of sub-conscious and conscious evaluations of you as a speaker, your apparent integrity, likeability, authority, etc.  One small but effective piece of advice is don’t jump right in.  Before you begin, take some time in a commanding pause where you stand before your listeners and make eye contact with them.  If you are leading the service, pause before preaching.  If you are introduced, then walk purposefully to the stage, put anything on the podium (Bible, notes, watch or whatever), then begin your “eye-contactful purposeful pause.”

This is not a hard and fast rule, but it is good advice.  I remember hearing Luis Palau speaking at a missions conference some years ago.  He was already preaching before he got to the steps up to the stage!  If you trust the sound crew to have your mic working, and if you have both boundless enthusiasm and a super-engaging dynamic persona, then feel free to do this too.  Otherwise, probably better to get set and pause.

One way of ensuring this pause is not rushed is to slowly internally state your opening sentence before you verbally state it.  It may feel strange, but if you begin this way with a calm confidence, listeners will be intently listening when you begin.  If you start like a runner at the gun, eyes down, still putting your notes down, etc., then it will take some time before everyone is listening (and perhaps some never will!)  The first moments of the message matter very much, so make sure nobody misses them.  Begin in a commanding and purposeful manner, don’t jump right in.

Solid Solitary Converts

/ Peter Mead / 3 Comments

We’ve probably all heard about evangelistic preaching that has somehow manipulated the crowd.  I remember sitting in the back row of a meeting with a very famous preacher.  When it came to the evangelistic part of the evening, he presented the gospel.  Then when it was time for the altar call, somehow the gospel message morphed into “if you have done this before but still struggle with sin, come forward…”  Naturally the numbers swelled significantly!  It may look great on reports, but it is manipulative and dishonest if these people are counted as converts.

I’m not in any way suggesting altar calls are inappropriate.  In some situations they are highly appropriate.  But manipulation and dishonesty in preaching is always inappropriate.  The end does not justify the means.  Let’s be sure to preach the gospel and pray for thousands to respond, but rather than get clever with the call, let’s praise God for solid solitary converts!