Audience Analysis

Preaching and the Bible Neighbourhood 3

/ Peter Mead / 5 Comments

When you move to a new city it takes a while to know your way around.  The process seems to begin with finding landmarks, and then it becomes a quest to join the dots.  We need to help people do the same in their Bibles.  They need to know the high points.  Then they need to see how they fit together and connect.  Now for my third suggestion:

3. Give them a tour.  Why not take a series of sermons and be more overt.  Instead of just making passing references to landmarks and connections, make that the goal of the series.  I’m toying with just such a series.  But I’m not sure which way to go.  Here are some ideas “off the top” . . .

A. Ten key passages.  My friend preached a series this way last year.  I can’t remember his ten passages, but how about something like: Genesis 1, Genesis 3, Genesis 12.  Perhaps Exodus 19, 2Samuel 7, Isaiah 42.  Why not Jeremiah 31, John 3, Ephesians 2 and Revelation 21?

B. Eight key events.  How about: creation, fall, promise, Sinai, exile, incarnation, passion, return of Christ?  That could work.  I’d want to stick to one or two key passages for each (perhaps the main one and then a commentary on it from elsewhere?)

C. Seven people you need to know.  Perhaps Adam, Abram, Moses, David, Jeremiah, Jesus and Paul.

D. Seven chunks of Bible text.  The books of Moses, the history books of Israel, the wisdom books, the prophet’s books, the books of Jesus’ passion, the history book of the early church, and the books of the apostles.

Other approaches that would give an effective introductory tour of the Bible?  Feel free to make your suggestions…

Preaching and the Bible Neighbourhood 2

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Yesterday I suggested we need to help listeners know the key landmarks.  This takes repetition and emphasis.  We can’t assume that one time over anything will make it stick.  So as we preach, let’s look for ways to flag up key locations in the canon.  This can be done by character, by key event (giving of a covenant, exile, etc.), or by passage (people should know that Genesis 12 is critical, and Exodus 19, and 2Samuel 7, and Jeremiah 31, etc.)

But we also need to …

2. Help them join the dots.  This is like learning to get from the grocery store to the office.  I could go from home to both, but I needed to figure out how to go from one to the other.  Learning your way around a city is often about joining the dots without home being the starting point.  The same is true in the Bible.

I am not suggesting that we should be preaching chains of references and safari hunts of cross-texts.  This doesn’t help do much but numb listeners.  But when appropriate, we should help people see why putting Moses in the context of Abraham is important.  Or why the New Covenant promised in the midst of the failure of Israel under the Old Covenant matters.  Or why Ruth being in the time of the Judges makes a difference.

And then, of course, what about the thematic development of Old Testament promises and ideas right the way through to the New Testament?  While there are some bizarre links being made from Old Testament to Jesus, we must not miss the intended ones.  The Bible has a unity and so it is not illegitimate to pursue the genuine connections that are present.

This is not a free ticket to speculative connections of common terms, etc.  This is an encouragement to know the Bible well, and to help others become familiar with it.  They don’t need to be instant experts (you and I are still learning too), but it is good for them to have confidence that they can open it, read it, and have a decent sense of what is going on and why it matters to the bigger story.

Tomorrow, I’ll add another suggestion . . .

Preaching and the Bible Neighbourhood

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Eight years ago we moved to south London.  I well remember the early weeks of driving (pre-GPS) with the 250-page map book open on the passenger seat next to me.  I knew one way to get to the office.  I found a way to get to the grocery store.  I found a different way from the grocery store to the route for the office.  I discovered how to get to our church.  Bit by bit I put the pieces together.

It was completely overwhelming at the start.  How could you ever find your way around a city like this?  Winding roads, town after town swallowed up by the sprawling claws of greater London.  But it wasn’t too long before the map sat on the back seat and I could find my way around without much concentration.

As preachers we need to recognize that our congregation may not be super-familiar with the biblical landscape.  It can feel like a confusing mess of history, geography, long names and absent timelines.  And if we aren’t careful, our preaching can only reinforce that sense.

So what can we do to help?  I’d like to share some thoughts today and in the subsequent days.  Here’s the first one:

1. Repeatedly offer them the critical landmarks.  Depending on where they are at, the landmarks may be as basic as Old Testament versus New Testament, or they might be a bit of specific.  But don’t assume too much.  While many will have a sense of Jesus’ life and ministry being in the Gospels, and then the subsequent action being in Acts, I suspect more than we realize are profoundly foggy on Old Testament landmarks.

Abraham and God’s promises to him – critical marker that people need to know is important.  Where does Moses come (and why does he matter?)  What about David (are these all covenant recipients?)  And what about the exile.  All the prophets relate in some way to the exile, so we can’t let it remain a mystery for folk!  There are other landmarks, but it would be good to make sure people are hearing of the significance of these as a starter.

Tomorrow I’ll go to the second point . . . we need to help people join the dots.

Interactive Bible Observation Preaching 2

/ Peter Mead / 7 Comments

Yesterday I shared some reflections on the advantages of the approach I took to preaching through Ruth last month.  The evening meeting allowed a different approach to the morning meeting, so I had folks marking up the passage on a handout, and then interacting together about observations along the way.

Here are some of the disadvantages, limitations or challenges in this approach.

1. It takes longer.  If the church is very strict on end time, then you have to begin it earlier in the meeting.  What might take 30 minutes to preach, can take 45-50 minutes with this approach.  Having said that, people should feel fully engaged if it is done well.  It may also take longer in preparation. That is, even though the homiletical crafting may be less, the exegetical awareness needs to be maximal.

2. It requires a certain relational comfort level.  Maybe requires is too strong a word.  I appreciated knowing the people and feeling a sense of mutual trust.  Having said that, I have seen someone do the same thing with a group of people he’d never met before and it worked very well.  But he had to win trust very quickly.  Too big of a group and it would lose the relational connection potential.

3. It requires care in interaction management.  When people participate, you have to handle what is said graciously.  Even when they are wrong.  This is where knowing the congregation really helps.  A comment shouldn’t be crushed, or too overtly corrected, etc.  I see this as common courtesy, but I am used to it in more “classroom” environments.  Some preachers seem unable to handle interaction without offending people.  I was talking with someone recently and we mentioned a speaker who might be invited to something.  The comment was telling: “yes we could invite him, but don’t let him have any Q&A time!”

4. It requires lots of preacher thinking.  When people participate, there is less control for the preacher.  You don’t know where they will go.  Your questions will influence that, but you really have to know your stuff, and know your plan.  How will you create and sustain tension with this approach?  When will you preach, and when will you interact?  How can the conclusion have impact?

5. You may have to overcome other messages and ideas.  Perhaps it wouldn’t work so well in a very familiar New Testament passage.  Or perhaps it is just what is needed.  But you would need to help people see the text itself, rather than their preconceived ideas and favourite points from other preachers.

Overall, none of these issues disqualify the approach and I will used it again, modifying continually.  Print the text, let them mark it up and lead as you all enjoy the adventure together.

Interactive Bible Observation Preaching

/ Peter Mead / 6 Comments

Last month I decided to try something a little different in our church.  I used the Sunday evening service (we have two services on a Sunday), for a study through the book of Ruth.  Each person attending was given a handout with the plain text of the passage for the evening with headings removed, but plenty of margin space allowed.  At various points I had them marking the text and then interacted with them as we observed the passage together.  I still preached, but it wasn’t a tightly controlled sermon.  I determined when there would be interaction, and overall I think it worked well.

Upon reflection, here are some of the advantages of this approach (not saying it should replace normal preaching, but I think it has a place).

1. It shows people that they can read and think about the passage, they don’t need to be spoon fed.  It is easy to get into the habit of only getting Bible input from “experts” – either at church, or for some, on MP3 downloads during the week.  But this approach subtly reminds people that they can look at and think about the text themselves.

2. It shows some people that they don’t automatically know everything.  This is in contrast to number 1, I suppose.  Some people are over confident in their view on everything.  This approach allows them to discover that they missed something and should look closer.  “I never saw that before” isn’t such a scary phrase from the preacher’s perspective, when they are actually observing the text with other people and it is plainly before them (rather than a homiletical invention).

3. It gives people experience of observing, then interpreting, then applying.  Some never really observe, some skip straight to application, etc.  This is a good group exposure to inductive Bible study.

4. It slows the pace of experiencing the text.  In this instance, it was Ruth, a narrative.  Good preaching can also slow the pace of experiencing the text, but this approach certainly did.  People felt the tension and it built nicely, both during the message and over the weeks.

5. The preaching element is proven.  That is, if done well, the preaching element should not get the “I wouldn’t have seen that in the text” kind of response.  They are seeing it, the preacher is just building and reinforcing what has already come through.  I found the more traditional preaching element in this series felt very gritty and real: it was the explanation and reinforcement of the main theme in each passage, tied into the bigger picture of the book.

There are other advantages, so feel free to add by comment…

Who Aren’t You Preaching To?

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Yesterday we thought about a potential danger in getting too targeted in our preaching.  Keeping with the issue of our listeners, what about those who aren’t present?

1. It is easy to beat up an absent foe.  I have seen this and maybe even fallen into it.  It is easy to critique someone who is not present.  They could be a liberal biblical commentator, a member of another religion, a published and vocal atheist, or a political figure.  In their absence we can act like the cartoon mouse with chest puffed out and fists swinging, bragging about all that we would do to such and such a cat . . . This kind of bravado doesn’t win friends in an age of recordings taken out of context and aired online, it doesn’t really impress the people listening.  If we are addressing an issue promoted by someone who isn’t present, then we must do our homework, know our stuff, and reflect both biblical truth and grace in how we address it.  Don’t get me wrong, sometimes we have to protect our people from false ideas that are out there, but we also have to be an example in the way we express ourselves.

2. It is easy to offend by association.  It is easy to communicate an “us and them” idea, and then inadvertently offend any members of the “them” who happen to be present.  For instance, as we distinguish Christians from the world, let’s be careful not to give the impression that we think we are better than outsiders.  Always assume “outsiders” might be present and speak in words and tone that fairly reflect the Lord we represent.

3. It is hard to win your congregation’s trust.  What does this have to do with people not present?  Everything.  Who will bring their friends and relatives to church next week?  Certainly not anyone that wouldn’t want their friends and relatives present for what you said this week!  It takes years to build relationships, and if the congregation is resistant to inviting their friends and colleagues to church events, it may well be because you haven’t earned their trust over years of careful and winsome preaching. Maybe I am missing something biblically, but I don’t see why I should invite a friend, and potentially lose a friend, just because an event is happening at church.  If I don’t trust the church and the speaker (and some other factors too), then I won’t bring them.  And nor will they.  So we have to preach as if hoped for visitors were already present.

Thoughts always welcome…

Who Are You Preaching To?

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Preaching is not just about communicating the message of the Bible, it is about communicating that message to people.  Specifically, certain people.  Today I’d like to share some thoughts on preaching to those who are present, then we can move on to those who aren’t!

1. Know your listeners as much as possible.  Seems almost too obvious to state, but it is important.  We have to know who is listening when we preach.  If we are a visiting speaker, then we need to go into overdrive before the meeting to find out what we can.  If it is our home church, then we should be engaged in the lives of those who are listening.  It will influence how we pitch the message, the vocabulary used, the applications chosen, the background information given, etc.  Not to mention the difference it will make if you love the people to whom you preach!

2. Be as relevant as possible.  This is true on so many levels.  We need to be relevant in our vocabulary, in our illustrative material, in our applications of biblical truth, etc.  Relevance is the natural next step on from knowing the listeners.  Our task is not to make the Bible relevant, but to show how relevant it is to these specific people.

3. But beware of unhelpful target practice.  There is a danger that the first two points can lead to an unhealthy third one – target practice.  That is, you know your listeners, including the issues, including the tensions, including the squabbles and the politics and so on.  And then you want to be relevant.  And without thinking you can find yourself preaching a sermon to a congregation that is pointed right at one person, or one situation, or one clique, or one faction, or whatever.  It is so easy to either bare someone’s dirty laundry, or to take political potshots.  You can do it in your vocabulary, in your illustrations, in your applications, etc.  This is both an abuse of the preaching privilege, and a flawed approach to addressing issues.  Whether it is a situation you are seeking to help, or a skirmish you’ve been dragged into, the pulpit is not the place to address it directly.  Certainly the Word will speak to life’s real issues, but don’t be the filter through which the Bible gets redirected.

Tomorrow we’ll ponder the audience issue some more, specifically in reference to people who are not present.

Holiday Post 5: Cousins Not Twins

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Today is the end of my brief break with the family, so one last post from January 2008 and then I should start posting from 2012 again on Monday . . .

Biblical preaching needs to be relevant. It can’t simply be a theological lecture or a vaguely devotional time-out. It needs to be relevant. There are some who suggest that every sermon must include a series of action steps in order to be considered relevant. Would you agree with that idea? Are relevance and application close to the same, like twins in the preaching family, or are they more like cousins? What is the connection between relevance and application?

Determine the congregational need for the text to be preached.Perhaps there is a lack of understanding of the meaning and relevance of the text, so the message should inform. Perhaps there is a lack of emotional engagement with the meaning and relevance of the text, so the message should stir. Perhaps there is a lack of practical application of the meaning and relevance of the text, so the message should prompt and motivate action. Perhaps there is actually little lacking and the message should encourage and affirm. Perhaps in most situations it will be a combination of several of these.

Encourage application, but also the process that will lead to application. When the text sets up practical applicational action steps, then by all means communicate those clearly. However, simply giving people a list of application steps may be counterproductive. Too many lists, too little time – the reality felt by some listeners. Perhaps sometimes we should suggest possible areas or directions of application, but primarily encourage further prayerful study of the passage as the next step. Our task as preachers is not to be the only source of spiritual prompting, but to stimulate our listeners in their personal walk with the Lord.

A sermon can be highly relevant, even without the to-do list to close. What do you think?

Holiday Post 3: Carefully Communicate Compelling Characters

/ Peter Mead / 2 Comments

Another January 2008 post for you, another day of holiday for me with my family (this is pre-loaded, in case you are wondering). . .

As preachers we always run the risk of preaching in black and white. We read a biblical text, compile the facts and preach them. Biblical writers wrote in a time where detail concerning characters in the narrative was sparse to say the least. We don’t read physical descriptions very often, other details are usually lacking and a character’s character is often only hinted at. Yet today we preach in a world where character detail and description are much more prominent (in advertising images, commercials, dramas, movies, etc.)

Warning! – The danger here is that we preach from the biblical lack of detail in a manner that resembles an abstract or colorless lecture. We can easily preach messages that people don’t relate to, can’t connect with and probably won’t be touched by.

Possibility! – The text often does give us more than we may at first notice. So with a little extra work and care, perhaps we can preach narrative texts in a more compelling and gripping way.

Definitely! – First we must be sure to make the most of whatever the text does give us. Don’t skim over a physical description, or the meaning of a name, or dialogue from their lips, or any other statement regarding the person.

Carefully! – Typically the text will not give enough information to build a full profile of a character. But carefully proceed to build more of a profile if you can. Consider all pertinent biblical, historical and cultural information. In areas where there is no possible certainty, perhaps suggest possibility without being definite. “Perhaps he felt . . . or was . . . or wanted . . .”

Remember that your goal is to preach the idea of the text with relevance to your listeners. Don’t get sidetracked into endless character profiling like an obsessive detective in a crime drama. Of course, facts are critically important. However, remember that lectures can be boring, but characters in dramas are compelling.

Holiday Post 2: Preaching Inside the Fence

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Pulling up some posts from January 2008 since I am on holiday with my family this week . . .

Previously I suggested the image of preparing and preaching within a low fence (click here to see part 1). I’d like to suggest a reason for doing so that may not be immediately obvious. Very simply, you will enjoy the preaching process more. Let me give an example:

Almost four years ago the church I was involved in was working it’s way through Luke. I had Easter Sunday morning. It was tempting to read Luke, but essentially preach Paul. You know how it is, so simple to revert to the terminology, ideas and focus of a passage like 1st Corinthians 15. I resisted the temptation and erected a low fence. I studied within Luke’s writings. I saturated my preparation with Luke and worked to prepare a deliberately Lukan message. I didn’t want to just preach the resurrection, I wanted to preach Luke’s account of the empty tomb and risen Christ. I tried to grasp the significance and focus of the carefully written account in his gospel. I tried to use Luke’s terminology and present his concept of salvation. I wanted to preach in Luke’s language rather than Paul’s or John’s.

The message went well as far as I could tell. One discerning listener commented on the deliberate Luke language. Probably everyone else missed it. That didn’t matter. The big idea was as good as I could get from the text, the relevance was as deliberate and concrete as possible, the big things were what mattered. But for me, as the preacher, the attention to fine detail like choice of terminology made the study both exacting and rewarding. I felt like I’d tasted something of Luke’s great gospel in a way that I could so easily have bypassed.

I got a taste for preaching with a fence that day, and I’ve continued to do so whenever possible. I’d encourage you to try it if you haven’t already. Take the opportunity to push yourself deeper in whatever book you are preaching. It’s easy to revert to default thoughts from elsewhere, but you’ll enjoy it more if you don’t!