Yesterday I scratched the surface of Relevance Theory in respect to preaching. Let’s look at it a bit more (accepting that there is so much that could be written if we were to really do justice to the theory, as well as to preaching).
To reject the need for relevance is naïve. Actually, those who reject the need for relevance and simply preach the Word in a more scholarly and abstract way are still relevant to their listeners. The problem is that the relevance is much weaker. For example, people listen because they have a perceived need to hear a sermon in church, or a fleshly sense of the need to be pressured religiously (or even, that enduring under the sound of biblical teaching is somehow healthy in and of itself, like uncomfortable spiritual callisthenics).
The solution to a self-centred pragmatic applicationalism is not to resist relevance and application. Rather it is to see two stages to the solution, rather than one. At one level listeners are distracted and discouraged and perhaps even self-concerned. Offering relevance in a message so that they listen and engage is simply wisdom in action. As I start a message I can assume that the listeners are distracted and not fully engaged. As I demonstrate the relevance of the speaker, the message and the text, early on in the message, I am motivating listening. As I surface a need from the text that stirs interest in the listener, I am motivating engagement. But my message won’t simply meet a felt need. Rather, that is the entrance, the first level of relevance.
But there is a second level. It is that level that moves the focus of relevance and benefit from ourselves to the Lord. As we are caught up in the gospel we are drawn out of our selves to Him, the gospel captivates our self-centred hearts and stirs us to respond to the greater affection of God’s grace. As we are caught up in His grace, then effort can be asked without any sense of a burden of duty, and relevance/benefit becomes His rather than ours. Our delight is to please Him.
If this is true, then to relegate all application to the final three minutes of the message is foolhardy. With this approach people will listen poorly, and then be left with only the first level, rather than the delightful privilege of entering into the second, others-centred level of applicational relevance.