In the closing stages of a message, the last leg of the journey, it is easy to lose the focus and momentum of a message.  Yesterday I raised the issue of introducing other texts, which can (not always, but often) dilute the force of the ending of a message.  Here’s another:

Don’t dilute by adding unnecessary new images. After twenty or thirty minutes where the overarching image has been the tender care of a mother for her child, the preacher decides to throw another image into the mix in the closing moments – perhaps the care of a shepherd for the lambs, or a coach for his team, or whatever.  Often a new image, a new illustration, a new set of vocabulary, when introduced in the final leg of a sermon will undermine the strength of what has gone before, or totally overwhelm the message (such as a moving story that is so powerful it makes every other element of the message, including the Bible, mere introduction).  Again, it is not always true.  Sometimes a pithy anecdote, a moving illustration, a well turned phrase, may serve to close a message well…but only sometimes…and not a very big sometimes either.

The final thrust of a message is a critical leg of the journey.  It’s the time to consolidate, not dilute.  A time to pull elements together and drive them home, not add new information that shatters the unity of the whole.