Last night I had the pleasure of sharing a session with a great group of God’s servants who work among the military in this country.  In conversation afterward I was again struck by how important our introductions are when preaching.

An evangelist can’t take the introduction to a conversation for granted.  It is critical to have a point of connection, an entry into the conversation.  I am always impressed when I meet evangelists who are skilled in this area!  You simply can’t launch into the gospel without finding some starting point, some reason for the hearer to hear what you are saying.  That’s not to suggest that we simply respond to felt needs with the gospel – it is far more glorious a message than that!  But we do need to start somewhere, and somewhere relevant is a great place to start.

Likewise a preacher can’t take the introduction to a sermon for granted.  Generally our listeners are not as antagonistic as a group of soldiers in the barracks may be, but this should not lull us into introductory complacency.  People are living real lives with real issues.  When we launch into our message by simply stating a reference and reading the text, we give no real reason for hearers to hear.  We should presume distraction and fight for their focus.  Find a way to connect, demonstrate early on that what you are going to say is relevant to their real lives and people will lean forward to listen.  Choose to default to a non-introduction and people will settle back in the pew and let their minds wander elsewhere.

Whether we are sharing the gospel in a conversation, or preaching the Word in a church, we need to give thought to connecting early and engaging our listeners with the message.  Unengaged listeners may be many things, but they are not truly hearers.