First impressions matter. In the first moments of a message, listeners are making numerous decisions about the speaker. Some of those are conscious, many subconscious. Is this worth listening to, can I trust this person, does this person know where they are going, is this going to be relevant to my life, etc. So once the message is mostly prepared, it is time to work on a compelling introduction. Robinson succinctly puts it like this, “the test of a good introduction is whether they want you to carry on once it’s done.” Many speakers tend to ease into their message, rather than having a strong and decisive start. Work invested in the introduction will pay off throughout the message. It may be only a few brief minutes of the whole, but these are critical minutes.

Previously – There have been numerous posts on introductions. Here I will point back to a few. Recently we saw the importance of starting strong, but not until you’ve paused purposefully to gain attention. While it is good to start strong, you don’t want to overpromise in the intro. Way back at the start of this site’s history, we had two posts covering the essentials of an intro – the essential ingredients and the focus of the intro. Once the basics are grasped, there are ways to move beyond default, always remembering that some things are best omitted. Finally, Don Sunukjian’s explanation of an effective intro is well worth a review, even if you don’t accept it is the only way – see here.