People may hear words, but they sense values.  Values are caught as much as taught.  Watch a dysfunctional family situation where the children are verbally instructed with one set of values, but observe the flagrant disregard for those values in the parents.  Or watch the influence of a preacher who may state the importance of application, but demonstrate that they don’t really value it.

If you value application, do it.  As Robinson’s definition explains, expository preaching means that the biblical concept is first applied by the Holy Spirit to the life of the preacher, then through the preacher, to the listeners.  To be an applicational preacher, be an applicational Bible student first.

If you value application, include it.  Might seem obvious, but if we believe application is important, we should use sermon time to present it.  What value is communicated by a conclusion that merely states, “Now may the Holy Spirit apply to our hearts what we have heard in the last hour!”

If you value application, integrate it.  The traditional, rhetoric-driven, place for application is the end of the sermon.  There is good reason for this.  People generally need to understand and be convinced of the “what?” before they are willing to face the “so what?”  Yet in our day we are very aware of the complexity of communication.  People value relevance, so we need to integrate application and need in the introduction and movements of the sermon.  We must show why the “what?” matters to them before they will sit and listen to our explanation of it.  The “what?” and the “so what?” feed on each other.

If you value application, highlight it.  Try to use comments like, “so we understand it, but our Bible study is incomplete without trying to apply it – let’s think this through in practical and specific ways.”  Try to avoid comments like, “we’ll spend most of our time addressing the ‘what?’ and by the time we get to the end of the sermon, you’ll probably not even notice the ‘so?’”

By our attitude and our passing comments, we contagiously spread the value we place on application.